Bringing My Blog Back to a Hobby

July 20, 2017

Bringing My Blog Back to a Hobby

Blush and Fairy Dust began in late 2013, but didn't really begin as Blush and Fairy Dust. A 16-year-old started a blog, and Blush and Fairy Dust was the cute, twinkly name her best friend came up with. If that doesn't make any sense, I'm pointing out the fact that blogging was a hobby for me, not a business or brand. I loved makeup and fashion, craved writing, and adored beauty gurus. One day I came to the realization that I could actually do this whole blogging ‘thing’—and be good at it. 

I think plenty of bloggers that have been at it for a handful of years will have similar stories. A few years ago, blogging wasn't completely a profession yet, and if you mentioned that you blogged, people would recognize it as something you do in your free time—for fun—like reading or knitting. Making money off of blogging was possible, but really only for those that were years ahead of the game. 

Flash forward to four years later, and the blogging world has changed massively. It's no secret to anyone that's part of it, and anyone knowledgeable about pop culture is probably aware as well. The world of blogging has become an empire. As of June 2016, over 1.97 million blog posts were posted per day on WordPress alone¹. If you really want to make yourself dizzy, head over to WorldOMeters to see a real-time count of the number of blog posts written today. I'm warning you—it's not pretty.

Looking at that number is terrifying to me. It reminds me of how small I really am, of how quiet my one meek voice is against the hustle and bustle of millions of other blogs. I begin to ask myself if it's really worth it to keep at it. The numbers are discouraging.

I am especially discouraged when I see bloggers that Blog About Blogging. If this seems like an old complaint, I have discussed it before in Why I'm Done With Blogging About Blogging. It's fantastic that many bloggers have figured out ways to earn money and strategies for success, and it's obviously generous that many share their secrets with the world, but it leaves me questioning my own progress. I've attempted to monetize Blush and Fairy Dust, look at it as a business or brand, and contemplated various changes that might make my channels more successful. And every time I implement something, I feel sad.

I'm happy when a change I make brings me more buzz, but I'm sad because it feels ingenuine. I don't enjoy shouting about myself on Twitter and Facebook, or thinking about the exact time I should post something for maximized views. I just want to create content that people enjoy.

Nearly four years ago, I chose the name Blush and Fairy Dust because I thought it sounded sweet and catchy, not because I thought it would be a good brand or business name. I used Google Blogger to start the site because it was free and gave me the ability to share my thoughts and develop my writing skills. I didn't follow a posting schedule, but rather uploaded articles whenever I had an idea. And speaking of articles, I didn't think about SEO, proper post length, or marketing to a specific niche. I wrote what I wanted to write. Even if it was just a paragraph about a new eyeliner or pair of socks. And I loved it.

I had more fun with Blush and Fairy Dust when I didn't care about branding and marketing and strategies and everything that makes my head spin. So, after my spiel, I want to give a list of the top ten reasons I'm deciding to look at Blush and Fairy Dust as a hobby once more.

1. I won't have to beat myself up when I decide to spur-of-the-moment see a movie instead of writing a blog post.

2. I don't have to feel like no one in my niche cares when I post a personal essay or rambly post like this one.

3. My Instagram won't need to have a theme.

4. Every Instagram or Tweet won't be promoting a post or asking for clicks — I can post what I want, when I want.

5. I won't have to bend over backward to try to reach certain view counts or amounts of followers by certain due dates.

6. I won't feel pressure to look or dress “like a blogger,” but rather can focus on creating a personal style that I love.

7. I don't have to be embarrassed by inconsistencies on Blush and Fairy Dust or old, cringe-y posts — that's all part of my growth process as a writer.

8. More important matters, like school and work, can take precedence without making me feel like I'm neglecting my blog.

9. I have the freedom to make this site whatever I want it to be — monetized brand, personal diary, or somewhere in between.

10. I can, once again, have fun with Blush and Fairy Dust. 



  1. This was me a few months ago. I stepped back from blogging completely and found a new creative outlet in YouTube. This ultimately brought me back to blogging and I have seen a HUGE difference in my blogging then verses now. Not just in numbers, but in my passion and drive for it. It can be hard to not let yourself get bogged down by the sheer number of "bloggers" today but stay true to yourself and you will succeed! And don't be afraid to take a step (or two) back when it's no longer fun!


  2. I completely relate to this. I started my blog last year after I graduated college. I wanted it to be an outlet for me, but of course I wanted other people to read my thoughts as well. However, I started grad school in January of this year and this changed the game for my blog. With school work and severe writer's block, I found myself neglecting the outlet that I loved. Additionally, there was another blog that started around the same time as me and now has about 12k followers on Instagram, where I only have about 130 (most of which are friends). This really got me sad, which made me write this post:

    Now I just try to write for me and not focus on gaining followers. I just want to have fun. Some days I still want to be the next Glitter Guide or The Everygirl, but I also think that everyone's journey is unique. I may not gain 12k followers in less than a year like the other blog I mentioned, but I want to stay true to who I am, you know?
    I'm sorry for this long comment, but I really felt drawn to what you've said here.


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  4. This is exactly how I try to look at my blog. I've been doing this for four years and every once in a while I start to get so overwhelmed by how much work goes into only for me to realize, this isn't my full time job. It's a hobby.
    Thank you for writing this!

    xo Deborah
    Coffee, Prose, and Pretty Clothes



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